Posts Tagged: search engine marketing

Localis at the 2018 American Towman ShowPlace Las Vegas

Localis will again be Exhibitors at the 2018 American Towman ShowPlace in Las Vegas, held at the South Point Hotel & Casino from May 9-11, 2018. We will also be leading a seminar on mobile advertising to capture cash calls – that will be held on Thursday May 10th at 8am in room Sonoma C….

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Growing Franchise Unit Sales in 2015

At the same time you’re reading this article your next customer is searching for you on the web and on a mobile device. A study by Google and Nielsen pointed out Nearly 3 out of every 4 persons that perform a search take additional action. Those actions are: calling, visiting, or purchasing what they were…

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5 Myths – Local SEO

Most search engine optimization strategies used by big brands are different for local businesses, leaving many people confused on what to believe. The following separates five myths from truths. The first myth is that claiming a Google listing is the way to boost SEO. The truth is that there is no “one” way to boost…

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The Importance of Accurate Business Listings

73% of people say they lose trust in a local business when an online local listing for that business is incorrect. 67% of people say the same if they get lost due to faulty location. Regardless of who is at fault, it is critical that multi-location businesses preserve customer trust by ensuring accuracy in their…

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Attention Small Business Owners

Marketing change. Old SEO tactics. Marketing strategies integration is the winner! Companies who say their SEO is “highly effective” have pulled SEO and social media together. SEO is now a much more complicated activity then the old days. Brand and audience need to be the new focus. Insert the small business brand into SEO. Understand what…

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What’s New In The Google Places Dashboard

The process of updating Google Places to Google+ Local has not been the fastest, nor smoothest. However, Google Places Dashboard (the backend tool that allows local businesses to manage their business information that appears in Google’s search results) will offer some new functionality. This will include a new look and design, more integration with Google…

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When duplicate records attack…

  We spend a lot of time fixing duplicate business listings due of the variety of issues they cause. Why is it then that they are always coming back? It is explained by big local search publishers aggregating business listings data from a large variety of sources, the process of Conflation and The View, and lots of guessing…

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Wondering how you can be number one in search rankings?

It’s all about quantity, quality, consistency, and longevity. These are the four steps to win at content marketing.  If you want to beat your computer, put up a lot of relevant content that is focused and formatted correctly, do it often, and stay with it. Staying with it is key. The number one reason why most businesses…

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Yelp & Reviews for Your Small Business

Read below for a great review of Yelp’s LA Town Hall meeting, from the LA Times: http://www.latimes.com/business/technology/la-fi-tn-yelp-town-hall-reviews-20130820,0,501302.story#tugs_story_display Is Yelp doing what equates to “extortion”?  We’ve heard similar stories from our clients–as soon as they stop paying, many of their valid reviews mysteriously get filtered. For us directly, we have a Yelp listing (http://www.yelp.com/biz/localis-las-vegas), yet you…

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