Posts Tagged: local

Growing Franchise Unit Sales in 2015

At the same time you’re reading this article your next customer is searching for you on the web and on a mobile device. A study by Google and Nielsen pointed out Nearly 3 out of every 4 persons that perform a search take additional action. Those actions are: calling, visiting, or purchasing what they were…

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5 Myths – Local SEO

Most search engine optimization strategies used by big brands are different for local businesses, leaving many people confused on what to believe. The following separates five myths from truths. The first myth is that claiming a Google listing is the way to boost SEO. The truth is that there is no “one” way to boost…

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78% of local-mobile searches result in an offline purchase.

And according to ComScore, this is usually in a few hours. Several studies were conducted to obtain these recent findings. Ipsos conducted an online survey of consumers across nine vertical segments: Auto, CPG, Finance, Local Services, Media & Entertainment, Restaurant, Retail, Tech and Travel. The firm also reviewed and incorporated data from a smartphone shopper diary study….

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Local business searches done on the go

The mobile market is constantly growing, giving users multiple avenues to find what they need. The variety of different devices provides multiple opportunities to search local business. 63% of local business searches, in fact, are done through multiple devices. 79% are done on a mobile phone. Restaurants account for 23% of the searches, auto service…

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What’s New In The Google Places Dashboard

The process of updating Google Places to Google+ Local has not been the fastest, nor smoothest. However, Google Places Dashboard (the backend tool that allows local businesses to manage their business information that appears in Google’s search results) will offer some new functionality. This will include a new look and design, more integration with Google…

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