Most search engine optimization strategies used by big brands are different for local businesses, leaving many people confused on what to believe. The following separates five myths from truths. The first myth is that claiming a Google listing is the way to boost SEO. The truth is that there is no “one” way to boost…
Posts Tagged: internet searches
78% of local-mobile searches result in an offline purchase.
And according to ComScore, this is usually in a few hours. Several studies were conducted to obtain these recent findings. Ipsos conducted an online survey of consumers across nine vertical segments: Auto, CPG, Finance, Local Services, Media & Entertainment, Restaurant, Retail, Tech and Travel. The firm also reviewed and incorporated data from a smartphone shopper diary study….
2013 to 2016 Online Advertising Comparisons
In 2014, online advertising will reach $121 billion. By 2016, internet display ads ($74.4 billion) will overtake paid search ads ($71.1 billion). By 2016, remarketing and social media ads (e.g. Facebook) will own a higher percentage of the ad market than Google’s search ads. Even though ad spend was down 3% in 2013 and has dropped…
Local business searches done on the go
The mobile market is constantly growing, giving users multiple avenues to find what they need. The variety of different devices provides multiple opportunities to search local business. 63% of local business searches, in fact, are done through multiple devices. 79% are done on a mobile phone. Restaurants account for 23% of the searches, auto service…
When duplicate records attack…
We spend a lot of time fixing duplicate business listings due of the variety of issues they cause. Why is it then that they are always coming back? It is explained by big local search publishers aggregating business listings data from a large variety of sources, the process of Conflation and The View, and lots of guessing…
Effective Title for Sponsored Ads
Many Businesses spend hundreds of dollars on sponsored ads but don’t get the best possible results. In looking into this problem we can go straight to the top of the ad, the title. The headline of your sponsored ad is like a first impression, it is usually the first text that a customer will see…
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