Integrate your online efforts with offline to increase your local presence.

Are you getting caught up with keywords, citations, title tags, link signals, and reviews? Those are important factors for local SEO, however, you may have been so focused with online presence that you forgot about the offline marketing component. 88% of users are influenced by a customer review when making a buying decision, but only 12% of users recommend a local business on G+, and only 8% on an online directory. Integrating an offline effort becomes important because 82% of local searchers follow up with an in-store visit. Learn ways to use their feedback through cross-functional marketing initiatives at http://www.searchenginejournal.com/increasing-local-reviews-integrating-offline-marketing-tactics/89415/