Marketing change. Old SEO tactics. Marketing strategies integration is the winner! Companies who say their SEO is “highly effective” have pulled SEO and social media together. SEO is now a much more complicated activity then the old days. Brand and audience need to be the new focus. Insert the small business brand into SEO. Understand what…
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The latest industry news and marketing info from the experts at Localis.
What’s New In The Google Places Dashboard
The process of updating Google Places to Google+ Local has not been the fastest, nor smoothest. However, Google Places Dashboard (the backend tool that allows local businesses to manage their business information that appears in Google’s search results) will offer some new functionality. This will include a new look and design, more integration with Google…
When duplicate records attack…
We spend a lot of time fixing duplicate business listings due of the variety of issues they cause. Why is it then that they are always coming back? It is explained by big local search publishers aggregating business listings data from a large variety of sources, the process of Conflation and The View, and lots of guessing…
Wondering how you can be number one in search rankings?
It’s all about quantity, quality, consistency, and longevity. These are the four steps to win at content marketing. If you want to beat your computer, put up a lot of relevant content that is focused and formatted correctly, do it often, and stay with it. Staying with it is key. The number one reason why most businesses…
Integrate your online efforts with offline to increase your local presence.
Are you getting caught up with keywords, citations, title tags, link signals, and reviews? Those are important factors for local SEO, however, you may have been so focused with online presence that you forgot about the offline marketing component. 88% of users are influenced by a customer review when making a buying decision, but only…
Yelp & Reviews for Your Small Business
Read below for a great review of Yelp’s LA Town Hall meeting, from the LA Times: http://www.latimes.com/business/technology/la-fi-tn-yelp-town-hall-reviews-20130820,0,501302.story#tugs_story_display Is Yelp doing what equates to “extortion”? We’ve heard similar stories from our clients–as soon as they stop paying, many of their valid reviews mysteriously get filtered. For us directly, we have a Yelp listing (http://www.yelp.com/biz/localis-las-vegas), yet you…
Yahoo Number 1 Search Engine in July
Yahoo’s collection of sites had the most US Web traffic in July, the first time it was number 1 since May of 2011. Read the full article here: http://blogs.wsj.com/digits/2013/08/22/yahoo-tops-google-in-u-s-web-traffic/ Is your small business marketing itself on Yahoo! sites? Call Localis to find out how!
Twitter for Small Business
Have you been contemplating the use of Twitter for your small business? Here is a great article that highlights the benefits of adding Twitter to your small business marketing strategy. This article from the New York Times includes real examples showing the effective use of Twitter for small businesses. To read more on this click…
Marketing Your Small Business From Home
Are you running your small business from home? Here is an article that lists 10 great marketing tools for home based businesses. This article from All Business includes tools that will help in aiding your small businesses success. From social media advice to e-newsletter tips this article is sure to help any small business owner…
Why you Should Screen your Customers
Your small business is getting a flow of customers and that’s great, but where are they coming from? Screening your customers allows you to understand how and why they chose your business over the competitors. Asking your customers ‘œHow did you hear about our business?” or having them fill out comment cards can positively influence…
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