The Importance of Accurate Business Listings

73% of people say they lose trust in a local business when an online local listing for that business is incorrect. 67% of people say the same if they get lost due to faulty location. Regardless of who is at fault, it is critical that multi-location businesses preserve customer trust by ensuring accuracy in their online location information. Failing to ensure the accuracy of search engine location data can lead to missing out on new customers and jeopardizing relationships with existing customers. Though the business listing may be incorrect in directories (for example Yelp), nearly a 1/3 of consumers say they blame the brand. Research findings show 71% of survey respondents look up and confirm the location of a local business before going to it for the first time. If almost 3/4 of customers are researching locations before visiting a business for the first time, prioritizing and leveraging search engines will help convert prospects into customers. Read more about how the study compared marketers’ behaviors against the average consumer at http://searchenginewatch.com/article/2338839/73-Lose-Trust-in-Brands-Due-to-Inaccurate-Local-Business-Listings-Survey