Marketing change. Old SEO tactics. Marketing strategies integration is the winner! Companies who say their SEO is “highly effective” have pulled SEO and social media together. SEO is now a much more complicated activity then the old days. Brand and audience need to be the new focus. Insert the small business brand into SEO. Understand what the audience is looking for through audience optimization and content marketing. Successfully build stronger content marketing through client contact. SEO professionals need to be more knowledgeable of the business and their audience. Be responsive to the SEO provider, provide newsworthy ideas, and maintain a consistent editorial calendar. Success lies within participation! http://searchenginewatch.com/article/2331736/Attention-Small-Business-Owners-SEO-Demands-Your-Involvement
