If you're reading this, you're probably familiar with Groupon, or Living Social, or any of the other coupon-based email marketing businesses that have popped up recently.
If you're not, the concept is pretty simple: your business offers a deal on a product or service, Groupon (or whomever) distributes that deal to its subscribers, then those subscribers can purchase the product or service for a limited time. Those who buy the deal then redeem it directly from your business.
The business principles are also pretty simple: customers get a good deal, you get the Groupon's… Read More